Ever Wondered How Many Customers Are You Missing Without Broadcasting Messages in WhatsApp?
Introduction
With 2.5 billion monthly users, WhatsApp is the most popular messaging app in the world, we all know that. But many of us might not know about the useful feature of broadcasting messages in WhatsApp – a great way to communicate with multiple contacts at once. This write-up will talk all about it. The benefits of broadcasting messages in WhatsApp, how to use it effectively and what are the best practices.
Broadcasting Messages in WhatsApp- An Overview
It is a one-to-many feature that allows you to send a single message to multiple people, at once. Unlike WhatsApp groups where all group members can see and respond to all the messages in the group, the broadcasting messages in WhatsApp remain private, that is a recipient will not know who else has got your message. The broadcasted message reaches the recipient’s private chat and if the recipient replies, it reaches your private chat and no one else gets to see it.
The WhatsApp broadcast feature is a very useful communication tool from a business perspective as it allows you to send bulk messages to multiple customers or clients, all at once. Thus, you can reach a huge audience simultaneously, privately and with higher click-through rates.
Why Do Businesses Prefer WhatsApp Broadcasting?
Businesses prefer broadcasting messages on WhatsApp because people love WhatsApp and spend a lot of time there. Here are some statistics:
- Customers prefer interacting with a brand on WhatsApp, in fact, 57% of them do.
- Customers who made a purchase first communicated with a brand on WhatsApp, and they are 66%!
- 69% of the customers prefer to buy from a brand that has a WhatsApp presence.
That’s why brands like Wabo prefer WhatsApp Broadcasting—it ensures businesses meet their customers where they are, leading to more sales.
A point to note here is that, if you have a large customer base to reach out to, then a WhatsApp API-based platform will be more suitable than a WhatsApp Business app for broadcasting your messages. Because, the WhatsApp Business app is designed for small businesses whereas the WhatsApp Business Platform (API) is for medium-to-large businesses that need to communicate with a larger audience.
Features of WhatsApp Business Broadcasting
i) You can add up to 256 contacts to a single broadcast list. For more, you need to create a fresh list.
ii) You can also use WhatsApp Business broadcast message templates which are standardized and reusable to send your broadcast messages.
iii) Broadcast messages allow you to send text and rich media.
iv) You can schedule your broadcast message for a particular date and time by tapping Send Later and selecting the date and time.
Want to Broadcast Messages on WhatsApp? Here are the Steps
WhatsApp Broadcasting can be done by using:
1) WhatsApp Business App
2) WhatsApp Business API
1) Broadcasting Messages Using WhatsApp Business App – 5 Steps
i) Tap the three dots and tap on “New Broadcast”
ii) Add people who you want to send or broadcast messages from your contact list.
iii) Tap the Check Mark or the Right Mark to create the broadcast list.
iv) Name your broadcast list.
v) Send your message.
2) Broadcasting with the WhatsApp Business API
If you have a larger audience to broadcast your message, you will be requiring the WhatsApp Business API. However, it does not have its own broadcasting interface like WhatsApp Business App; you will need a WhatsApp Business API provider. Such a provider will not only help you with broadcasting messages to unlimited users but also give you advantages like automated notifications and many others.
Conclusion
Broadcasting messages in WhatsApp is a cool tool and, by implementing it effectively, you can have a strong customer engagement, better and higher conversation.
