Tired of Repeating Yourself? Discover How to Send Automated Messages on WhatsApp
WhatsApp is a big deal in India and is super handy for businesses, especially in India. Let’s discuss how to send automated messages on WhatsApp. In the course, we’ll also talk about WhatsApp message marketing and share some cool stats to show how automation can improve your business.
Why Automated Messages on WhatsApp?
Say, you're running a small shop in Mumbai. Customers ping you on WhatsApp all day with questions about your products. Responding to each message can be overwhelming. That's where automated messages on WhatsApp come in.
They help you reply instantly, even when you're busy, making sure your customers feel valued and heard.
Setting Up Automated Messages
If you're using the WhatsApp Business app, setting up automated messages on WhatsApp is not complicated at all. Here's how you can do it:
1. Download the WhatsApp Business App: If you haven't already, get it from the Play Store or App Store.
2. Set Up Your Business Profile: Fill in your business details like address, description, and hours.
3. Configure Away Messages
○ Open the app and go to 'Settings'.
○ Tap on 'Business Tools'.
○ Select 'Away Message'.
○ Toggle it on and craft your message. Something like We're away right now but will reply soon.
4. Set Greeting Messages
○ In 'Business Tools', select 'Greeting Message'.
○ Toggle it on and write a friendly welcome message for new customers.
Making the Best of WhatsApp Message Marketing
WhatsApp isn't just for chats; it's a powerful marketing tool.
With over 500 million users in India alone, it's a goldmine for reaching potential customers. Here’re some tips:
● Broadcast Lists
Send promotions or updates to multiple contacts at once. Remember, only contacts who have saved your number will receive these messages.
● Labels
Organize your chats with labels like 'New Customer', 'Pending Payment', or 'VIP' to manage interactions efficiently.
● Quick Replies
Save and reuse common messages to save time.
Real-Life Success Stories
Many Indian businesses have seen impressive results using WhatsApp message marketing. In fact, companies have reported conversion rates of 45-60% through WhatsApp campaigns which is much higher than traditional email marketing.
Many Indian businesses have effectively leveraged WhatsApp for marketing, achieving remarkable results. Here are some real-world examples:
1. Tata CLiQ
Tata CLiQ, a prominent e-commerce platform in India, integrated WhatsApp Business API to enhance customer engagement. This way they give order confirmations, shipping updates, and personalized promotions via WhatsApp to customers
2. HDFC Bank
HDFC Bank utilized WhatsApp to offer banking services, including account updates and transaction alerts. This initiative led to higher customer engagement and streamlined communication, contributing to improved customer retention.
3. Darkins Chocolate
Darkins Chocolate, an Indian chocolatier, adopted WhatsApp for personalized customer interactions. By sending product updates and engaging directly with customers, they enhanced customer relationships and boosted sales.
Case Study: How Wabo.ai Simplified WhatsApp Automation for Local Businesses
Client BackgroundDev Mart Grocery Store in Bangalore is a family business that serves around 500 loyal customers monthly. The store needed a way to automate responses without losing the personal touch that his customers valued. That’s when they found Wabo.
The Challenge
Dev Mart was struggling with-
1. Replying to dozens of messages daily.
2. Remember to send offers and updates.
3. Managing customer queries while ensuring timely deliveries.
The Solution
Wabo.ai stepped in and completely transformed the way the store managed its customer interactions. Here’s what Wabo.ai did:
1. Automated Replies With Wabo.ai, Dev set up automated messages for FAQs like - any special offer today? / when I’ll get my order?
Customers got instant responses, and Dev saved hours of his time.
2. Personalized Broadcasts The store could now send weekly updates about fresh arrivals and special discounts. With Wabo.ai’s segmentation feature, it sent personalized messages to his VIP customers, which made them feel valued.
3. Seamless Integration Wabo.ai’s platform worked perfectly with Dev Mart’s existing WhatsApp Business account. There was no need to install complicated software or hire a tech expert.
Results Achieved
After just 3 months of using Wabo.ai:
● Time Saved: They cut down the message-handling time by 70%.
● Sales Boost: Personalized messages drove a 20% increase in repeat purchases.
● Customer Satisfaction: His customers loved the quick responses and started recommending his store to friends.
Conclusion
Automated messages on WhatsApp can transform how you interact with customers, making your business more efficient and responsive. By embracing this tool, you're setting your business up for success in today's digital age.
