Top Mistakes to Avoid When Applying for WhatsApp’s Green Tick

Getting the WhatsApp Green Tick can boost your brand's credibility and establish trust with customers. However, many businesses make critical mistakes during the application process that can lead to rejection. In this article, we’ll highlight the top mistakes to avoid and help ensure your application for WhatsApp Green Tick is successful.

1. Incomplete Business Profile

One of the biggest mistakes businesses make is submitting an incomplete or poorly structured business profile. WhatsApp Green Tick is only available to verified businesses. If your profile lacks key information or doesn’t look professional, it might get rejected.

What to Include:

• Business Name: The exact name of your business as it appears on your official documents.
• Profile Picture: Use your company’s logo. It should be clear and represent your business.
• Business Category: Choose the most relevant category that describes your services or products.
• Contact Information: Ensure your phone number, email address, and physical location are accurate and easily accessible.

A clear and complete business profile increases your chances of getting verified on WhatsApp.

2. Failing to Meet WhatsApp's Guidelines

WhatsApp has strict guidelines for Green Tick verification. Businesses must follow these rules to be eligible. Violating these guidelines can lead to the rejection of your application. Some of the common violations include:

• Using a personal number for business: WhatsApp requires businesses to use a dedicated phone number for their business account. Personal numbers often don't qualify for Green Tick verification.
• Lack of a professional website: A credible business website is often required. Ensure that your website has your business details, contact information, and is active and functioning.
• Misleading Business Information: If your business information doesn’t match the public records or what you’ve stated on other platforms, it can lead to rejection.

Make sure your business adheres to all the rules before applying for the Green Tick.

How to Get Green Tick on WhatsApp?

If you're wondering how to get Green Tick on WhatsApp, it involves a few key steps. First, make sure your WhatsApp Business account is complete and meets all the guidelines provided by WhatsApp. You need a verified business phone number, a professional and active website, and solid customer engagement on the platform. Once everything is in place, you can apply through the WhatsApp Business API. Only legitimate, well-established businesses are eligible for the Green Tick. Following these steps increases your chances of success.

3. Poor Customer Engagement History

WhatsApp values businesses that maintain an active and engaging presence. Businesses with little or no history of interactions with customers can have difficulty getting the Green Tick. If your business is new to WhatsApp or has few contacts, it might be wise to engage with customers more actively before applying for verification.

Tips for Building Engagement:

• Respond promptly to messages.
• Share updates, promotions, and valuable information with customers.
• Encourage customers to save your number and interact with your business.

Building a solid customer engagement history helps improve your chances of Green Tick approval.

4. Inconsistent Business Information Across Platforms

WhatsApp cross-checks your business information on other platforms, including social media and Google. If the information is inconsistent, your application could be delayed or denied. Ensure that your business name, contact details, and website URL are the same across all channels.

Consistency in your online presence is key. Make sure your profiles on Facebook, Instagram, Google My Business, and your website align with the information provided in your WhatsApp Business profile.

5. Incorrect Use of Brand Name or Logo

Another mistake is incorrectly using your brand name or logo. WhatsApp requires businesses to accurately represent themselves. Using an irrelevant or generic logo that doesn't match your official branding can lead to rejection.

Ensure that the logo you upload on WhatsApp is the same as the one used on your website and other business platforms. Also, don’t use a brand name that resembles an existing, well-known business.

6. Failing to Meet Regional Requirements

WhatsApp Green Tick verification requirements may vary depending on the country or region. Some regions may have additional documentation or specific steps businesses must follow. Ignoring these regional requirements could cause delays or rejection.

Make sure you’re familiar with the specific verification rules for your country. Check WhatsApp's official guidelines for region-specific details.

Conclusion: Next Steps for a Successful Green Tick Application

Now that you’re aware of the common mistakes to avoid, it’s time to take action. Ensure your business profile is complete and follows WhatsApp’s guidelines. Avoid inconsistencies, engage with customers, and use accurate business details. If you follow these steps, you’ll significantly improve your chances of receiving the WhatsApp Green Tick.

Wabo can help you optimize your WhatsApp Business account and improve your chances of getting verified. Contact us today for expert assistance in your WhatsApp Green Tick application process.