Want a Breakthrough In Customer Engagement? Chill With WhatsApp AI Chatbot!
Businesses are always on the lookout to introduce innovative ways to engage with customers. The rise of automated messaging for smart customer service, powered by solutions like Wabo, is creating a windfall. India's chatbot market size is forecasted to see a growth rate (CAGR) of 21.10% during 2024-2032.
The increased demand for integrating chatbots with messaging platforms such as Facebook Messenger, WhatsApp, and Slack is driving the market with WhatsApp marketing bot, or WhatsApp AI chatbot, as it is called, taking the lead.
It is emerging as a revolutionary tool with not just answers but anticipating customer needs.
WhatsApp Marketing Bot- Explained
It is a computer program, an automated tool designed to mimic human conversation via WhatsApp messaging platform. Without the need for any human interventions, it automatically responds to different customer queries and sends promotional messages, updates, and standard communications when integrated into the WhatsApp Business Platform.
It helps businesses to scale their communications, at the same time keeping it personal and relevant. Its main advantage is, it can automate repetitive tasks freeing up a business’s time to focus on other important areas.
This automation goes a step ahead when it gets integrated with artificial intelligence. Such AI-powered WhatsApp AI chatbots use natural language processing (NLP) to understand customer inquiries and provide relevant, real-time responses.
Their beauty lies in that, unlike basic bots which follow set scripts, AI chatbots can learn from interactions and improve. Over time, they offer better and more accurate responses based on their learned data.
WhatsApp AI chatbots – The Features
● Instant Responses
Provide real-time answers to customer inquiries, minimizing wait times.
● Personalization
Can tailor messages based on customer data, making a more engaging interaction.
● Automation
Can handle repetitive and routine tasks like sending booking confirmations, order updates, etc.
● Rich Media
Can send images, videos, and documents to customers, making communication more engaging and dynamic.
WhatsApp AI chatbots – Case Studies
1) How JioMart Remarkably Reduced Response Time Using WhatsApp Marketing Bot
The Challenge
JioMart is an Indian e-commerce mart operated by Jio Platforms. During the COVID-19 pandemic it faced challenges with the huge rise in online shopping.
The Solution
It partnered with Haptik (a conversational AI company in India) to develop a WhatsApp chatbot to handle the increased traffic and provide a seamless customer experience.
The WhatsApp AI chatbot helped JioMart with:
● Checking order status
● Informing delivery delays
● Processing replacement requests
● Issuing refunds
The Results
● Increased Sales- JioMart could complete 1500+ average daily sales.
● Reduced Response Time- Led to a 60% reduction in average response time.
● Customer Retention- The chatbot achieved a 15% retention rate, considerably increasing customer loyalty.
2) How Eureka Forbes’ Whatsapp Chatbot Saved 200,000 Hours for Employees
The Challenge
Eureka Forbes, selling health and hygiene products in India saw an exceptional rush in customer inquiries during the COVID-19 pandemic.
The Solution
It partnered with Haptik to develop a WhatsApp AI chatbot to manage the rush in customer inquiries.
The Results
● Efficiency- The chatbot handled over 1.5 million conversations, remarkably reducing the customer support team’s workload.
● Customer Engagement- Engaged with over 1 million users giving personalized product recommendations and support.
● Time Saving-WhatsApp AI chatbot automation saved more than 200,000 hours for employees, freeing them up to handle other complex tasks.
● Improved Response Time- 60% reduction in average response time with faster resolutions of customer queries.
Conclusion
Using WhatsApp AI chatbots like Wabo is not just about automating communication but enhancing personalization, engagement, and efficiency. From handling customer inquiries, offering product recommendations, or gathering valuable leads, WhatsApp bots are becoming essential tools for any business.
