Want to Know the Best Way to Use Whatsapp Broadcast for Business? Here’s Your Answer

Sandhya Devanathan, Meta vice-president in India, recently mentioned- “India is one of the top markets for WhatsApp globally, not just in terms of users but also in messaging”.

With over 500 million users, India is indeed the largest market for WhatsApp globally. This means WhatsApp has a substantial number of personal users broadcasting messages in WhatsApp and also businesses using WhatsApp broadcast for business in the country.

Why Whatsapp Broadcast for Business?

If you’re a small business or an independent professional, you probably know the struggle of trying to reach all your customers in one go.

You want to keep everyone in the loop, but no one wants to start a huge group chat where everyone gets every reply. This is where broadcasting messages in WhatsApp comes in.

The feature lets you send one message to a whole list of contacts, without them seeing each other’s info. Think of it as a one-to-many message that feels personal!

What is WhatsApp Broadcasting, Exactly?

Broadcasting on WhatsApp allows you to create a list, so you can share updates or promotions with a group of people at the same time. Each person on your broadcast list WhatsApp receives the message as if you sent it individually, which keeps things private and personal (unlike a group chat where everyone sees every message).

It’s a great way to make sure your customers are always informed, whether it's about a new product, a special discount, or a reminder of your services.

However, there’s a catch: Your contacts must have your number saved to receive the broadcast. If not, they will not get your message.

This is usually easy for small businesses with loyal customers, where you can reach out to them individually and request to save your number and you can keep broadcasting messages in WhatsApp.  But larger businesses or new startups might struggle with this restriction.

Using WhatsApp Broadcast for Business

For small operations, WhatsApp Broadcast is a straightforward tool that doesn’t need much setup.

For example, you’re a fitness trainer wanting to let clients know about a schedule change or new class offering. You can create a broadcast list with their numbers (as long as they’ve saved yours) and send out a message that only they see. This personal touch can help build a stronger client relationship.

One important thing to know is that your broadcast list has a cap of 256 contacts, which usually works for smaller businesses.​

But what if your business is growing and you have hundreds or thousands of clients? That’s where the WhatsApp Business API comes into play.

WhatsApp Business API for Scaling Up

While the regular WhatsApp Business app works for solo entrepreneurs or small teams, the WhatsApp Business API is made for businesses looking to scale up their customer communications. Here’s how it works.

Your WhatsApp Business can be integrated with the WhatsApp Business API for businesses that need to scale.

The API allows companies to send messages to a larger number of customers, automate processes, and integrate with customer management tools. This is especially useful for businesses with high volumes of communication, allowing for more personalized, efficient, and automated customer interactions compared to the standard WhatsApp Business app.

Unlike the regular app, there’s no limit on the number of contacts you can broadcast to, and your customers don’t need to save your number to get the message.

You can also automate messages, integrate with CRM tools, and get analytics on who’s engaging with your messages. These features are very helpful if you’re managing a large customer base and need data on your communications.

WhatsApp Broadcast for Business Benefits and Limitations

Broadcasting messages in WhatsApp is definitely effective, but it has a few quirks to consider:

● The Basics: Easy to set up, but best for small to medium lists (max 256 contacts per list).

● Customer Relationship: Great for personalizing messages without spamming clients with group chats.

● API Option: For large-scale needs, the API removes contact limits, automates responses, and provides analytics.

How WhatsApp Business API - Creates Wonders?

Case Study: How Wabo Made Communication Easier for a Leading Hospitality Brand

Client: Confidential – a popular hotel chain in India.

Challenge: This hospitality brand had trouble keeping up with guest communication.

They needed a way to send booking updates, special offers, and information quickly to lots of guests without being too impersonal or overwhelming.

Solution: Wabo stepped in with its WhatsApp Business API. With this, the brand could send messages automatically. There was no need for guests to save numbers- and they could broadcast updates to everyone at once.

Results:

● Reached thousands of guests with ease

● Boosted engagement by 25% during special promos

● Cut down customer service questions by 40%

Now, communication is smooth, and guests get the updates they need in no time.